Ehime– tag –

Discover the authentic flavors of Japan's hidden island with our insider’s Shikoku food guide. Explore must-try local specialties and plan your culinary adventure today!

The practice of Shugendō produces some of the most otherworldly images Shikoku and Japan have to offer, as white-clad practitioners scale sacred peaks.

Explore the story of Matsuyama Castle, a beloved Shikoku symbol and its transition from a symbol of samurai power to Ehime's most beloved attraction.

There are places in Japan that feel like they were designed for slowing down.Garyu Sanso, tucked beside the Hijikawa River in the historic town of Ozu, Ehime...

Perched above the gentle Hijikawa River in the charming castle town of Ozu, Ozu Castle is one of Ehime Prefecture's most remarkable historical treasures. Whi...

Visitors enjoy a cool boat ride at Takamatsu's Ritsurin Garden Shikoku, the smallest and wildest of Japan’s four main islands, has been a place to return to ...

An ascetic scales chains toward the peak of Mt. Ishizuchi, known as “Tengu-dake”, as seen from the summit shrine.  Straddling the border ...

In the mountains and valleys of Shikoku, centuries-old traditions are the lifeblood of many small communities. In a country steeped in Shinto tradition, fest...

Discover the Shikoku Seiyo Geopark, a stunning natural heritage site encompassing the entire city of Seiyo in Ehime, Japan. Located on the beautiful island o...

Why not escape the crowds and experience the authentic spring of Japan? While many flock to major cities, Shikoku Island offers a more peaceful and breathtak...