What to Eat in Shikoku: The Insider’s Shikoku Food Guide

Traditional Japanese sashimi arrangement on a ceramic plate, centered with a whole red seabream head, slices of fresh tuna, and prawns on shredded daikon radish. Another dish with vegetables is visible in the background.

Shikoku is a hidden culinary paradise waiting to be discovered. As specialists and guides who know the area well, we at Shikoku Tours coordinate many food-focused tours every year to convey its excellence. Whether it’s world-class udon or fresh Pacific seafood, we have carefully selected the must-try gourmet experiences that define our island. Below, we are proud to introduce the authentic culinary delights of Shikoku that you won’t find in the typical guidebooks.

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Why Shikoku is Japan’s Underrated Culinary Paradise

Red sea bream sea cages at an aquaculture farm in Ehime, Japan.

One of the factors that greatly influences food culture is the presence of nature. Shikoku is surrounded by the Seto Inland Sea to the north and the Pacific Ocean to the south, making it rich in seafood. Also,75% of Shikoku is covered in forests, so there is no shortage of ingredients blessed with water and minerals. Due to its relatively mild climate, there is a wide variety of agricultural products, and thanks to the skills of highly skilled chefs, a wide variety of dishes are created… We would like you to take your time and savor these luxurious meals.

One of the factors that greatly influences food culture is the presence of nature. Shikoku is surrounded by the Seto Inland Sea to the north and the Pacific Ocean to the south, making it rich in seafood. Also,75% of Shikoku is covered in forests, so there is no shortage of ingredients blessed with water and minerals. Due to its relatively mild climate, there is a wide variety of agricultural products, and thanks to the skills of highly skilled chefs, a wide variety of dishes are created… We would like you to take your time and savor these luxurious meals.

The Shikoku Regional Food Map: What to Eat Where

What kind of food with regional characteristics can be seen in Shikoku? Below is a summary of what you can eat and what the local specialties are in each of the four prefectures of Shikoku.

Kagawa: The World’s Udon Capital

There are numerous noodle cultures in the world and Japan is no exception. One of the most popular noodle dishes in Japan is “Udon.” This one is simple, but it offers a variety of ways to eat and is relatively inexpensive- therefore leading to long lines at some Udon restaurants during lunchtime.The place where this national dish, Udon, is most widely consumed and loved is Kagawa Prefecture. Its chewy texture is known nationwide under the brand name “Sanuki Udon” (Sanuki used to be an old name for Kagawa), attracting many tourists who visit Kagawa Prefecture just enjoy Udon noodle. One of the characteristics of Sanuki udon is the broth made from fish, which varies in taste from shop to shop. In the past, its affordability, allowing farmers to easily stop by during breaks from their work, was also a reason for its popularity. Many Udon restaurants are self-service, where you order the amount and seasoning of your Udon, and then select Tempura, Oden, kind of Sushi, and other side dishes from the counter before paying. This can sometimes be a challenge for international visitors. But don’t worry, our guides can assist you. So please feel free to enjoy Kagawa Prefecture’s proud Udon noodle!

Sanuki Udon: A Breakfast Tradition

Sanuki udon, Japanese thick wheat noodles topped with grated radish and lemon.

In Kagawa Prefecture, known as “Udon Prefecture,” some shops open from 6 AM. It’s like how bakeries open early in Europe and America. People in Kagawa often stop by a shop in the morning for Udon for breakfast. The most popular dish in the morning is “Kake Udon,” a simple dish of Udon noodles in warm broth. The gentle broth is sure to give you the energy to start the day off right. Because it’s simple and the portions aren’t large, some people even go shop-hopping. Enjoy some Udon in the morning and channel that energy into exploring the wonderful places in Kagawa Prefecture!

In Kagawa Prefecture, known as “Udon Prefecture,” some shops open from 6 AM. It’s like how bakeries open early in Europe and America. People in Kagawa often stop by a shop in the morning for Udon for breakfast. The most popular dish in the morning is “Kake Udon,” a simple dish of Udon noodles in warm broth. The gentle broth is sure to give you the energy to start the day off right. Because it’s simple and the portions aren’t large, some people even go shop-hopping. Enjoy some Udon in the morning and channel that energy into exploring the wonderful places in Kagawa Prefecture!

Honetsuki-dori (Bone-in Roasted Chicken)

Honetsukidori, a famous Japanese roasted bone-in chicken thigh dish from Kagawa, served on a metal plate.

Kagawa Prefecture has another beloved local dish: “Honetsuki-dori” (bone-in chicken leg), said to have its origin in Marugame City. Its history is surprisingly long, reportedly developed in the 1950s. Its characteristics include a stimulating flavor seasoned with garlic-infused spices, crispy skin, and juicy meat. There are two types: “Oyadori” (adult chicken) and “Wakadori” (young chicken). Oyadori has a firm texture, and the flavor intensifies with each bite. Wakadori is plump, tender, and easy to eat. It’s a dish that pairs perfectly with alcohol, but it’s also a popular local food among children.

Kagawa Prefecture has another beloved local dish: “Honetsuki-dori” (bone-in chicken leg), said to have its origin in Marugame City. Its history is surprisingly long, reportedly developed in the 1950s. Its characteristics include a stimulating flavor seasoned with garlic-infused spices, crispy skin, and juicy meat. There are two types: “Oyadori” (adult chicken) and “Wakadori” (young chicken). Oyadori has a firm texture, and the flavor intensifies with each bite. Wakadori is plump, tender, and easy to eat. It’s a dish that pairs perfectly with alcohol, but it’s also a popular local food among children.

Kochi: The Land of Seared Bonito & Sake Culture

Kochi Prefecture, where over 80% of the land is covered in forests and the southern side faces the Pacific Ocean, boasts a rich natural environment that also provides a wonderful food culture. The most prominent gift from the sea is bonito. “Katsuo no Tataki” (seared bonito) is a dish that fully utilizes the freshness of this fish. The best times to enjoy it are springtime from March to May and autumntime from September to November. Sake pairs perfectly with such fresh fish. Using the pure groundwater from the forests, you can enjoy sake with a crisp, clean finish. Perhaps the reason why Kochi has the highest per capita spending on alcohol is due to the abundance of food and the presence of sake that complements it.

Katsuo no Tataki: The Straw-Seared Ritual

Katsuo no Tataki, Japanese seared bonito sashimi served with sake.

“Katsuo no Tataki” (or seared bonito) is a representative dish of Kochi and can be enjoyed in many places throughout the prefecture. The preparation is extremely simple: raw bonito is seared over burning straw. It’s then cut into bite-sized pieces and eaten with ponzu sauce (mixture of soy sauce and vinegar). The seared aroma and refreshing acidity spread in your mouth the moment you take a bite, offering a taste distinctly different from sashimi. You can also experience searing bonito over straw, so please try it by yourself and savor the flavor!

“Katsuo no Tataki” (or seared bonito) is a representative dish of Kochi and can be enjoyed in many places throughout the prefecture. The preparation is extremely simple: raw bonito is seared over burning straw. It’s then cut into bite-sized pieces and eaten with ponzu sauce (mixture of soy sauce and vinegar). The seared aroma and refreshing acidity spread in your mouth the moment you take a bite, offering a taste distinctly different from sashimi. You can also experience searing bonito over straw, so please try it by yourself and savor the flavor!

Sawachi Ryori: The Communal Feast

"A traditional Japanese Sawachi-ryori platter featuring a rich assortment of sushi, seafood, and fried dishes served on a large ceramic plate.

Another representative specialty of Kochi is “Sawachi Ryori (Big dish meal).” This is a magnificent dish served on a large platter (over 30cm in diameter) piled high with numerous dishes including sashimi, fried foods, simmered dishes, and sushi, all made with seafood and mountain ingredients. Considered a “feast for special occasions,” its history dates to the Edo period (era of Samurai). There’s an interesting anecdote about why it’s served this way: It’s said to have been adopted so that women could enjoy their drinks at their leisure without having to go back and forth between the dining room and kitchen… reflecting the prefecture’s love of alcohol.

Another representative specialty of Kochi is “Sawachi Ryori (Big dish meal).” This is a magnificent dish served on a large platter (over 30cm in diameter) piled high with numerous dishes including sashimi, fried foods, simmered dishes, and sushi, all made with seafood and mountain ingredients. Considered a “feast for special occasions,” its history dates to the Edo period (era of Samurai). There’s an interesting anecdote about why it’s served this way: It’s said to have been adopted so that women could enjoy their drinks at their leisure without having to go back and forth between the dining room and kitchen… reflecting the prefecture’s love of alcohol.

Ehime: The Kingdom of Citrus & Tai-meshi

Ehime Prefecture boasts the highest production of citrus fruits and farmed sea bream in Japan. Taking advantage of its warm, dry climate, the prefecture has cultivated citrus fruits for many years. In recent years, active efforts in variety improvement have resulted in many varieties that are juicy and have a good balance of sweetness and acidity. In the Dogo Onsen hot spring area, there is a shop where you can enjoy various flavors of citrus juice from faucets. Sea bream is a beloved symbol of good fortune in Japanese culture. Ehime Prefecture offers an abundance of sea bream, and in recent years, two types of “Tai-meshi” (sea bream rice) have become popular.

Tai-meshi: Two Ways to Enjoy Sea Bream

"Uwajima Tai-meshi, a local specialty of Ehime Prefecture: A white bowl filled with rice and covered in fresh raw sea bream sashimi, topped with green onions, nori, and sesame seeds, served with soy sauce on the side.

There are two types of tai-meshi (sea bream rice): “Matsuyama style” and “Uwajima style.” In the “Matsuyama style,” a whole sea bream is cooked together with the rice, and the flesh is flaked and eaten. On the other hand, in the “Uwajima style,” sea bream sashimi is dipped in broth and placed on top of hot rice. Both styles allow you to savor the deliciousness of the sea bream, so I highly recommend trying both when you come to Ehime.

There are two types of tai-meshi (sea bream rice): “Matsuyama style” and “Uwajima style.” In the “Matsuyama style,” a whole sea bream is cooked together with the rice, and the flesh is flaked and eaten. On the other hand, in the “Uwajima style,” sea bream sashimi is dipped in broth and placed on top of hot rice. Both styles allow you to savor the deliciousness of the sea bream, so I highly recommend trying both when you come to Ehime.

Jakoten: The Ultimate Local Snack

Grilled slices of Ehime's specialty Jakoten fish cakes served with grated ginger on a wooden platter.

Jakoten is also known as a local food of Ehime Prefecture. It is made by mincing small fish, shaping it, and deep-frying it. The umami of the fish is concentrated in it, and it has a pleasant chewiness, making it a must-try for fish lovers. Recently, “jakokatsu (cutlet style jakoten)” has become popular.

Jakoten is also known as a local food of Ehime Prefecture. It is made by mincing small fish, shaping it, and deep-frying it. The umami of the fish is concentrated in it, and it has a pleasant chewiness, making it a must-try for fish lovers. Recently, “jakokatsu (cutlet style jakoten)” has become popular.

Tokushima: Iya Valley Traditions & Sudachi Citrus

The lya region, located deep in the mountains of Tokushima Prefecture, lacks flat land, making it impossible to cultivate rice, the staple food of Japan. Therefore, buckwheat, which can be grown on slopes, became the dominant crop. This region is characterized by its unique food culture, featuring natural blessings such as wild vegetables and game meat, which are rare in Japan. Furthermore, Tokushima Prefecture holds almost the entire national share of the “Sudachi”, a small green citrus fruit. While not the main ingredient, it’s a wonderful supporting player, adding a refreshing touch to dishes.

Iya Soba: Rustic Flavors from the Mountains

A bowl of traditional Tokushima Iya Soba noodles topped with fried tofu, kamaboko fish cake, and green onions.

In lya, you can experience making soba noodles. Using traditional methods, you grind buckwheat grains with a stone mill, knead the dough, roll it out, and cut it into thin strips with a knife. It may be a challenging task as you’re not used to it, but the flavorful soba noodles you make will be delicious no matter what shape they take. While enjoying tempura made with wild vegetables gathered in the mountains and listening to the folk songs of local grandmothers, you’ll feel as if you’ve traveled back in time to old Japan.

In lya, you can experience making soba noodles. Using traditional methods, you grind buckwheat grains with a stone mill, knead the dough, roll it out, and cut it into thin strips with a knife. It may be a challenging task as you’re not used to it, but the flavorful soba noodles you make will be delicious no matter what shape they take. While enjoying tempura made with wild vegetables gathered in the mountains and listening to the folk songs of local grandmothers, you’ll feel as if you’ve traveled back in time to old Japan.

Awa-odori Chicken: The Local Brand Poultry

Grilled Awaodori chicken chunks on a black ceramic plate with a side of green lettuce.

Awaodori (Tokushima tail chicken) is a brand of chicken that Tokushima Prefecture is proud of. The name is a playful reference to the Awa Odori dance festival in Tokushima Prefecture, but its taste is seriously delicious, no joke. It has a good texture and a strong umami flavor, so it makes a wonderful dish no matter how it is cooked.

Awaodori (Tokushima tail chicken) is a brand of chicken that Tokushima Prefecture is proud of. The name is a playful reference to the Awa Odori dance festival in Tokushima Prefecture, but its taste is seriously delicious, no joke. It has a good texture and a strong umami flavor, so it makes a wonderful dish no matter how it is cooked.

Beyond the Menu: Authentic Shikoku Culinary Experiences

So far, I’ve explained various regional specialties, but I’d like to introduce an experience that goes beyond simply enjoying the food itself. This includes the sourcing of ingredients for delicious meals, sake as a perfect pairing, and the concept of “seasonality” that is so important to Japanese people. Please read on to learn more about these essential elements when discussing the food of Shikoku.

Market Tours for an Authentic Taste of Local Life

"A perspective view of an indoor market lane at Hirome Market in Kochi. Long wooden tables and benches are set up in the center for diners. Various food stalls stand on both sides, including a meat shop on the left and a sushi vendor on the right with orange signage. Overhead, black ceilings with exposed pipes and warm lights illuminate the corridor, and a green circular sign with a cartoon of Sakamoto Ryoma marks 'Ryoma Street'.

Many people are interested in where ingredients come from, aren’t they? If you visit local markets rather than a supermarket, you’ll likely find ingredients you don’t see in your country. When you do, exploring the market with a guide allows you to hear various explanations and stories, and you might even be interested in unfamiliar ingredients. We also offer such tours.

Many people are interested in where ingredients come from, aren’t they? If you visit local markets rather than a supermarket, you’ll likely find ingredients you don’t see in your country. When you do, exploring the market with a guide allows you to hear various explanations and stories, and you might even be interested in unfamiliar ingredients. We also offer such tours.

Visiting Sake Breweries in Secret Valleys

A display of various regional sake bottles inside the traditional Minakuchi Shuzou brewery shop in Dogo, Matsuyama.

Sake, or rice wine, is our proud as Japanese alcoholic beverage. Delicious sake requires abundant water and rice. Shikoku is home to numerous sake breweries, producing sake that matches well with local foods. We, who know the area well, can guide you on tours and tastings of breweries that are not easily accessible. We hope you will find your favorite sake!

Sake, or rice wine, is our proud as Japanese alcoholic beverage. Delicious sake requires abundant water and rice. Shikoku is home to numerous sake breweries, producing sake that matches well with local foods. We, who know the area well, can guide you on tours and tastings of breweries that are not easily accessible. We hope you will find your favorite sake!

Discovering Seasonal Flavors at Their Peak

Close-up of a worker's hands carefully cutting a bright orange fruit from a lush mandarin tree with harvesting scissors.

In Japan, there is a traditional culture of enjoying seasonal ingredients and meals according to four seasons, and even more specifically, twenty-four terms. For example, Kochi Prefecture offers seasonal seafood such as “first bonito” of spring and “returning bonito” of autumn, as well as dishes made with seasonal fruits such as the dozens of varieties of citrus fruits. Enjoying delicious meals at the time when ingredients are at their best peak is the ultimate luxury. Isn’t that reason enough to make a special trip to Shikoku?

In Japan, there is a traditional culture of enjoying seasonal ingredients and meals according to four seasons, and even more specifically, twenty-four terms. For example, Kochi Prefecture offers seasonal seafood such as “first bonito” of spring and “returning bonito” of autumn, as well as dishes made with seasonal fruits such as the dozens of varieties of citrus fruits. Enjoying delicious meals at the time when ingredients are at their best peak is the ultimate luxury. Isn’t that reason enough to make a special trip to Shikoku?

Navigating Shikoku’s Food Scene with Confidence

Now that we’ve talked about the various culinary delights of Shikoku, we’re sure that you’re all starting to become a little more interested in the food of our island. However, at the same time, some of you may be feeling anxious about language barriers and transportation. What we can confidently tell you about is not just the taste of the food. As professionals in Shikoku, it’s also our role to support you so that you can enjoy the food culture with any worries.

Managing Language Barriers and Restaurant Bookings

A sushi chef searing ingredients at the counter grill inside the historic Ohira Zushi restaurant in Matsuyama.

Having described so many attractions, you can probably imagine that Shikoku has many places that offer wonderful food. However, it is true that there are many famous restaurants that are difficult to reserve even for Japanese people, and many that do not have English-speaking staffs. Also, even if you find a place you want to go, you may have to give up on it due to dietary restrictions (vegetarian, vegan, gluten-free, or allergy-friendly options, etc.). We, Shikoku Tours, can negotiate with restaurants in advance to ensure you can enjoy a safe and comfortable dining experience.

Having described so many attractions, you can probably imagine that Shikoku has many places that offer wonderful food. However, it is true that there are many famous restaurants that are difficult to reserve even for Japanese people, and many that do not have English-speaking staffs. Also, even if you find a place you want to go, you may have to give up on it due to dietary restrictions (vegetarian, vegan, gluten-free, or allergy-friendly options, etc.). We, Shikoku Tours, can negotiate with restaurants in advance to ensure you can enjoy a safe and comfortable dining experience.

Why a Local Guide Transforms Your Culinary Journey

Traditional straw-searing of bonito fillets for Katsuo no Tataki, a famous local dish from Kochi.

Enjoying the flavors, learning about the ingredients, and then taking the next step to understand the history and background behind the local specialties-these are all ways to truly come closer to the food of Shikoku. The guides, whom we Shikoku Tours are proud of, will play this role. Listening to their stories will give you a glimpse into the lives of the people who live in Shikoku. If you experience this, you would experience the culture we normally encounter and get closer to the mentality of the Japanese people and the people of Shikoku.

Enjoying the flavors, learning about the ingredients, and then taking the next step to understand the history and background behind the local specialties-these are all ways to truly come closer to the food of Shikoku. The guides, whom we Shikoku Tours are proud of, will play this role. Listening to their stories will give you a glimpse into the lives of the people who live in Shikoku. If you experience this, you would experience the culture we normally encounter and get closer to the mentality of the Japanese people and the people of Shikoku.

Craft Your Perfect Culinary Journey in Shikoku

A festive platter of Tai Somen, a traditional Ehime regional dish of simmered sea bream served over somen noodles with colorful toppings.

Food is deeply intertwined with our lives. Therefore, we believe that the hearts of the people of Shikoku, surrounded by such a rich food culture, are nurtured with richness. We believe that Shikoku’s food, and the experiences and interactions related to it, will allow you to forget the hustle and bustle of everyday life and fill your heart with joy. If you would like to experience this special journey, we, Shikoku Tours, will coordinate the best plan for you. As mentioned above, leave the language barrier and transportation issues to us, including reservations and guidance to places you wouldn’t normally be able to visit. Why don’t you plan the culinary journey in Shikoku for your next trip?

Food is deeply intertwined with our lives. Therefore, we believe that the hearts of the people of Shikoku, surrounded by such a rich food culture, are nurtured with richness. We believe that Shikoku’s food, and the experiences and interactions related to it, will allow you to forget the hustle and bustle of everyday life and fill your heart with joy. If you would like to experience this special journey, we, Shikoku Tours, will coordinate the best plan for you. As mentioned above, leave the language barrier and transportation issues to us, including reservations and guidance to places you wouldn’t normally be able to visit. Why don’t you plan the culinary journey in Shikoku for your next trip?

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