Blog
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tourist spot
The Finest Foods in Kochi All Under One Roof! Experience the Ultimate Taste at Hirome Market
Half the joy of traveling is savoring the local cuisine! Kochi is often overlooked as a gourmet paradise, with its freshly caught seafood, sweet citrus fruit... -
travel
Shikoku Cycling: The Best Off-the-Beaten-Path Cycling Trip in Japan
When people think of Japan’s most iconic cycling route, the first place that often comes to mind is the famous Shimanami Kaido, the spectacular chain of brid... -
culture
Dance Your Way Through Tokushima: The Awaodori Festival You Can’t Miss
If you're planning a trip to Shikoku and you haven't looked up the Awaodori festival yet, stop everything. This is the reason to book your flights. Every Aug... -
travel
What to Eat in Shikoku: The Insider’s Shikoku Food Guide
Shikoku is a hidden culinary paradise waiting to be discovered. As specialists and guides who know the area well, we at Shikoku Tours coordinate many food-fo... -
culture
Shaking Up the Streets of Ehime at the 300-Year-Old Saijo Festival
In the mountains and valleys of Shikoku, centuries-old traditions are the lifeblood of many small communities. In a country steeped in Shinto tradition, fest... -
tourist spot
Mountain Veneration in Japan: What You’ll Experience in Iya
Deep in the center of Shikoku, high above the stunning turquoise waters of the Iya River, the village of Shigesue clings like a horseshoe to a hoof-shaped cl... -
tourist spot
Explore Japan’s Hidden Gem: Shikoku Seiyo Geopark in Ehime Prefecture
Discover the Shikoku Seiyo Geopark, a stunning natural heritage site encompassing the entire city of Seiyo in Ehime, Japan. Located on the beautiful island o... -
tradition
Experience Guide: Waterfall Training and Misogi
Ryōkei Kume, a priest at Tokushima’s Konji-ji temple, guides visitors through takigyō (waterfall training) for over twenty years, even in the freezing cold. ... -
tourist spot
Cherry Blossoms in Shikoku, Japan: 4 Hidden Gems in Seiyo City, Ehime
Why not escape the crowds and experience the authentic spring of Japan? While many flock to major cities, Shikoku Island offers a more peaceful and breathtak... -
tradition
Purifying Fire: the Goma Offering Ritual
Crackling flames cast an orange glow on the fearsome Buddha before the altar as the smell of fragrant smoke fills your nostrils. The pounding of the taiko dr...
