Blog

Have you ever heard of Satsuma? It is one of the traditional dishes enjoyed in Ehime prefecture. It is a savoury fish-based dish made with grilled fish, sesa...

Nakayama is famous for its beautiful countryside, rich natural surroundings and above all, its delicious chestnuts. Every autumn, the town welcomes chestnut ...

Discover the authentic flavors of Japan's hidden island with our insider’s Shikoku food guide. Explore must-try local specialties and plan your culinary adventure today!

The practice of Shugendō produces some of the most otherworldly images Shikoku and Japan have to offer, as white-clad practitioners scale sacred peaks.

Go beyond the Shimanami Kaido. Discover Shikoku’s cycling routes—Shikoku Karst, Shimanto River and Pacific capes—plus seasons, logistics and guided tours.

Explore the story of Matsuyama Castle, a beloved Shikoku symbol and its transition from a symbol of samurai power to Ehime's most beloved attraction.

Amidst idyllic rural scenes, the sound of the temple bell and the smell of incense gradually grows stronger until you arrive at Temple 3, Konsen-ji.

Just off a busy prefectural highway, a brilliant vermillion gate leads into an oasis of calm. Welcome to Gokuraku-ji, Temple 2 of the Shikoku Pilgrimage.

The north peak of Yashima, as seen from the south. The north peak of Yashima, as seen from the south. Mt. Yashima, the anvil-shaped mesa that stretches out o...

Tucked away in the misty mountains of Tokushima, Biwa Falls is the kind of place that makes you feel as though you have stepped into a movie.Located in the r...