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Ehime

Haiku Masters in Matsuyama

Haiku Masters in Matsuyama

Adapted into an English format, haiku, Japan’s short, 17-syllable poetic form, is growing in popularity around the world. Matsuyama in Ehime, Shikoku, brands itself as “The world capital of haiku culture”.

Shikoku Onsen

Shikoku Onsen

If you’re keen to experience the joy of hot-spring bathing in Shikoku, let us know and we’ll be sure to include some onsen opportunities in your itinerary.

A Ship Launch on the Shimanami

A Ship Launch on the Shimanami

Uwajima-Unyu Ferries offers one of the major links to Shikoku with its ferry service between Kyushu, and Shikoku. On September 7, Uwajima-Unyu Ferries will launch a new ferry at a shipyard on Ikuchijima, one of the islands of the Shimanami Kaido. Shikoku Tours is offering a tour to see this exclusive ceremony.

Matsuyama Top Ten

Matsuyama Top Ten

In this series of articles, we look at the top ten places in the four main cities of Shikoku – Matsuyama, Kochi, Tokushima and Takamatsu. Here we look at Matsuyama, the capital of Ehime Prefecture, and the largest city on Shikoku.

Imabari Textiles and Towels

Imabari Textiles and Towels

Imabari has been manufacturing towels for over 120 years, and textiles for even longer. The city is the largest producer of towels in Japan, and today ‘Imabari Towel’ is one of the world’s favourite brands.

Power spots in Shikoku

Power spots in Shikoku

As home to the Shikoku Pilgrimage, one of the few circular pilgrimages in the world, the island of Shikoku is itself one big power spot, but this aside, there are many individual sites on Shikoku that are known as power spots.

Kashima Festival

Kashima Festival

A festival involving traditional and modern dance, Shintō ritual, and pirate history.

The Uchiko Lantern Festival

The Uchiko Lantern Festival

The town of Uchiko, known for its streets of well-preserved historic buildings, museums and stylish eateries, holds a Lantern Festival each year in mid-September.

The Kuma Highland

The Kuma Highland

Kuma Highland is an expansive inhabited area with some wild valleys and a central village at a high elevation in central Ehime bordering Kochi Prefecture.