Meet the local experts who turn a standard itinerary into an unforgettable personal journey. Our passionate guides aren’t just regional specialists in Shikoku’s rich history, sacred pilgrimage trails, and pristine natural landscapes—they are your warm, welcoming hosts. Deeply rooted in their hometown communities, they open doors to hidden culinary spots, ancient traditions, and genuine local hospitality, ensuring you feel like a cherished guest every step of the way.
Tour guide
Isao Murashita
（German & English speaking Guide）
About me
Hi! I’m Isao and I’m from Matsuyama city. After living and working in Germany for more than 10 years, I decided to come back to my hometown and work as a guide so that I can introduce Shikoku’s beautiful and interesting places to foreign guests.
I have many certifications in different areas, so I can help guests explore with their five senses. As a Sake Adviser, I can recommend the perfect sake pairing with local food. As an aroma therapy advisor, I can point out pleasant scents. And as a Japanese Sweets advisor and certified tea specialist, I can help elevate your flower-viewing the traditional way. One thing is for sure—with me as your guide, you’ll never be bored!
My Favorite Spot in Shikoku
I love Japanese shrines for both their architecture and their unique atmosphere. One of my favorites is Oyamazumi shrine on Ehime’s Omishima island. The ancient, gigantic camphor tree on its ground is more than 2,500 years old. Standing underneath the tree you can really feel the power of nature.
Koei Ervin
（English speaking Guide）
Originally from the United States, Koei studied Japanese religions at university and spent time studying abroad in India before coming to Japan in 2016 as an English teacher.
Deeply drawn to the spiritual connection between nature and spirituality in Japan, he began studying Shugendo (mountain asceticism) and the esoteric Buddhism of Kobo Daishi while continuing his teaching career.
In 2022, he relocated to Shikoku to follow in the footsteps of Kobo Daishi. The following year, in 2023, he formally ordained as a priest at Fukusho-ji Temple in Wakayama, and his studies are ongoing. He now plays a vital role as one of our key international team members, contributing to B2B overseas sales and guiding services for the Shikoku Pilgrimage and adventure tourism, as well as advising tourism boards and DMCs on how to include religious activities in their itineraries sustainably and respectfully.
Driver
Takeshi Fujiyama
（English speaking Driver）
Born in Matsuyama, Ehime. After spending eight years in Osaka and ten years in Sydney, Australia, I am now based again in Matsuyama.
I lived in Australia for ten years, working as a freelance photographer and journalist. During that time, I also worked for a major travel agency, handling operations and support for Japanese travelers.
After returning to Japan, I opened a café and a coffee roasting shop, which I continue to operate today. I have been working as an inbound tour driver since 2018, covering all areas of Shikoku with extensive experience and deep local knowledge.
I am closely connected to the region and value building relationships with local communities and the people who live here.
Tasuke Sekimoto
（English speaking Driver）
Hi! I’m Tasuke from Fukuoka, on the island of Kyushu. I run Sekimoto Kanko Taxi, and I’m a Japan National Government Licensed Guide Interpreter (English). That means I’m your driver and your guide in one, so there’s no need to juggle trains, buses, or luggage. Just sit back and enjoy the ride!
I’ve guided many travelers across the water in Shikoku. As we drive, I’ll share stories about the history of each place and how people live there today, all in easy, relaxed English. Feel free to ask me anything along the way, whether it’s about a castle we pass or where to find the best local lunch. With me behind the wheel, every mile becomes part of the story!
Writers & Editors
Tehya
（Native English Writer）
About me
Hello! I’m Tehya, a historian with a passion for art and women’s history. I’m a small-town girl from Kansas, so the countryside of Shikoku feels like home to me. I’ve lived in Japan for the last 10 years and have spent most of my time in Ehime, exploring the unique gems this island holds.
I’m currently pursuing my master’s in Japanese art history, focusing mainly on ukiyo-e prints. Niche fun facts that enrich your Japan experience are my specialty! As a historian and a lover of pop culture and media, I can help you find the perfect balance of historical fun and moments that feel like Instagram coming to life! Hope to see you soon.
My Favorite Spot in Shikoku
Asking me what my favorite spot in Shikoku is is like asking me to pick my favorite cat! But if I have to choose, I would say Ryugado Cave. This cave is for the casual traveler and hardcore adventurer. Being in the caves really makes you stop and think about how old and special Shikoku really is!