Name in Japanese: うわじま牛鬼まつり

Pronunciation: uwajima ushioni matsuri

Date: 22 – 24 July

Address: Uwajima, Ehime Prefecture

The first day is called the Uwajima Gaiya carnival featuring street stalls and a display of fireworks in the port. The second day is devoted to various parades of dancers and ushioni. On the final day, twenty ushioni make their way through the main streets, accompanied by trolleys of children playing instruments. At dusk the ushioni enter the Suka River in front of Warei Shrine. This wild summer festival offers an opportunity to mingle with the friendly people of southern Ehime and to experience the strangely real animality of the bull devils.