Naoshima and Other Dull Pretension
You can go to Naoshima if you really want to, but we think there are better ways to spend your limited time.
Shikoku’s leading tour provider since 2011
Masaoka Shiki
This poet from Matsuyama revived haiku as a literary form in the Meiji Period.
Matsuyama Castle
Matsuyama Castle is a hilltop castle standing on the summit of Mt. Katsuyama, an imposing hill in the middle of Matsuyama.
Matsuyama
The largest city in Shikoku, Matsuyama has maintained its vitality and cultural traditions across the centuries.