Impressions of Matsuyama
My brief time in Matsuyama was enriched by encounters with its people and places, reaffirming my appreciation for Japan’s rich cultural tapestry.
Shikoku’s leading tour provider since 2011
Naoshima and Other Dull Pretension
You can go to Naoshima if you really want to, but we think there are better ways to spend your limited time.
Shikoku Crafts
Shikoku is home to a wide variety of attractive traditional crafts.
Shikoku Chicken Dishes
Taking a hungry look at the delicious regional chicken dishes of Shikoku.
Sustainability and Shikoku Tours
What we’re doing to ensure sustainable travel in Shikoku.
Is Shikoku hot in summer?
Why summer is a good time to visit Shikoku.
Adventure Travel Island Shikoku
Shikoku is the ideal destination for adventure in Japan.
Transportation routes to Shikoku
You can get to Shikoku by road, rail, ferry, and air. Here we look at the routes available.
Yanase Forest Railway
From cedar logging to yuzu culture
Anpanman Trains
Travel through Shikoku with Japan’s beloved, bready superhero.