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Haiku Masters in Matsuyama

Haiku Masters in Matsuyama

Adapted into an English format, haiku, Japan’s short, 17-syllable poetic form, is growing in popularity around the world. Matsuyama in Ehime, Shikoku, brands itself as “The world capital of haiku culture”.

Kashima Festival

Kashima Festival

A festival involving traditional and modern dance, Shintō ritual, and pirate history.

The Uchiko Bamboo Festival

The Uchiko Bamboo Festival

The town of Uchiko is known for its streets of well-preserved historic buildings, museums and stylish eateries. In early August, Uchiko holds its Bamboo Festival when the main street is decorated with bamboo poles hung with elaborate decorations.